Friday, April 17, 2015

Ad Copy: The Miracle on 34th Street Putdown

Ad copy can sometimes border on the insensitive, especially when you're in objection-killing mode. To some people the BATNA is way too strong for them to try your product, and our instincts steer us to a last-ditch objection-killing language that attacks what they love.

Ex: "If you want the fastest car, buy an F1 racer, if you want the most luxury, hire the company that builds the custom Rolls Royces for the Saudis. If you want a great car that looks great on you and has some punch, buy a Cadillac CTS."

I call this the "Miracle on 34th Street Putdown" because while it suggests great alternatives (like the Kimbal's Santa in Miracle on 34th Street), it does so by insulting the core objection of the customer. 

However, its a great verbal fencing tool when you're confronted with a jerk.

14 comments:

  1. Alot of blogs I see these days don't really provide anything that I'm interested in, but I'm most definitely interested in this one. Just thought that I would post and let you know. Nice! thank you so much! Thank you for sharing.
    Website Development company in Delhi
    Website Designing Company in Delhi

    ReplyDelete
  2. Can I simply say what a relief to uncover somebody who really knows what they are discussing on the internet.
    You actually understand how to bring an issue to light and make it important.
    More people have to read this and understand this side of your story.
    It’s surprising you’re not more popular given that you surely possess the gift. If anyone is looking for weight loss medicines at cheaper price you can immediately call on +1-661-2217635 and get the best prescription by the experts.
    Buy Reductil 15MG
    Buy Meridia 15MG
    Buy adipex 37.5mg
    Buy Ambien 10mg
    Buy Klonopin 1mg
    Buy Valium 5mg
    Pain Relief Medicines Online
    Reduce Fat now with pills
    Erectile dysfunction solution is here
    Best anxiety medicine

    ReplyDelete
  3. Google allows users to write reviews directly on the business’s Google or Google map listing. Since Google reviews are obviously favored by the search engine and show up upon every relevant result, the best place to start a business firm is getting involved with Google Reviews.Buy Google Ratings

    ReplyDelete
  4. We still have about per year to move before Sony launches its next-generation PlayStation 5 console, which will go against Microsoft's upcoming Xbox Series X. Little by little, we are... Startup

    ReplyDelete
  5. Google reviews has proven to become a good element in anyone's business. Besides, it has become a essential aspect in effective business as well. Investigate Buy Google Reviews this page for fruitful information now.

    ReplyDelete
  6. Best of you can use our free service infinite times! Buy Followers or Likes Instagram! That seems next to a photo) and the process of acquiring followers will start Will definitely send the fans. Mr.Insta has been providing free followers since 2013. In fact, we are Post every day Man - and - Voila! An impartial brand is fine, no face. Nobody understands who you are if your brand Cannot be And aim your interests. https://buy-followers.org/product/buy-10000-instagram-followers/

    ReplyDelete
  7. Microsoft Office 365 Crack range features an umbrella of pc software plus services subscribers, providing a range of systems to all kinds of consumers from individual buyers to professional organizations. Substantially Targeted at markets if it absolutely was to begin with started in June 2011 https://freeprosoftz.com/microsoft-office-365-product-key/

    ReplyDelete
  8. Thank you for sharing excellent informations. SSL certificates

    ReplyDelete
  9. Monella7:06 AM

    Their experience in the sharing economy industry was particularly helpful.
    interaction design firms

    ReplyDelete
  10. I guess I am the only one who came here to share my very own experience. Guess what!? I am using my laptop for almost the past 2 years, but I had no idea of solving some basic issues. I do not know how to Download Cracked Application and install a crack pro software or any other basic crack version. I always rely on others to solve my basic issues. But thankfully, I recently visited a website named Download Full Crack Application! that has explained an easy way to install all all the crack software on windows and mac. So, if you are the same as me then must-visit place for you. https://getproductkey.co/


    MiniTool MovieMaker Crack
    STANDARD Codecs Crack
    CorelDRAW Graphics Suite Crack
    Advanced Installer Architect Crack
    Get Product Key Pro Software

    ReplyDelete
  11. Their high-quality deliverables will likely lead to continued engagement.
    brand services San Francisco

    ReplyDelete
  12. Extraordinary post yet I was considering whether you could make genuinely seriously in regards to this matter? I'd be appreciative if you could explain truly further. judi slot online

    ReplyDelete

What You Work on Is More Important Than How Hard You Work

This morning I opened a work-item with a vague description of the work to be done. Since I don't know much about this particular project...