Thursday, December 17, 2015

The Path of Least Resistance

At any given moment people are fleeing from problems, some of which are simply the equilibrium points of life: hunger, boredom, physical pain, poverty.

Businesses exist solely as paths of least resistance between where customers are and where they want to be.

To the extent a customer understands their problem very well, its much easier to put forward evidence necessary to convince them to buy your product or service.

If you correctly optimize all visible and invisible traits that convey to your customer the ability to be their path of least resistance compared to other alternatives, then you win.

Examples of this:

* Uber exists because cabs are disgusting and expensive.
* McDonalds exists because people don't want to drive far to eat a reliably consistent, cheap meal.
* Walmart exists because people don't want to visit 17 specialty stores.
* Sonic exists because people want to eat in their cars and not be judged by it.
* BMW exists because some people don't want to identify with poor domestic US car brands. 

To be the path of least resistance:

* Optimize your business/product to solve most/all/enough of the pain.
* Advertise and talk to customers in terms of their specific problem (segmentation)
* Answer all their questions, be very easy to talk to, and generally treat them very kindly.
* Give your customers a clear idea of how long something will take (contrast with alternatives)
* Don't be too slow to pass-on savings to your customers.

Things to avoid:

Some companies make themselves the path of least resistance by putting up artificial barriers (pharma, spyware companies, acquisitions of competitors, etc). Yuck.

Be nice.

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  77. Anonymous5:31 PM

    ОбилиС ΠΊΠΎΠΌΠΏΡŒΡŽΡ‚Π΅Ρ€Π½Ρ‹Ρ… ΠΈΠ³Ρ€ возрастаСт Π΅ΠΆΠ΅Π³ΠΎΠ΄Π½ΠΎ. На этой страницС ΠΊΠ°Π·ΠΈΠ½ΠΎ mrbit Π·Π΅Ρ€ΠΊΠ°Π»ΠΎ сайта Π½ΠΎΠ²ΠΎΠ΅ прСдставлСно ΠΌΠΎΡ€Π΅ ΠΏΡ€Π°ΠΊΡ‚ΠΈΡ‡Π½ΠΎΠΉ ΠΈΠ½Ρ„ΠΎΡ€ΠΌΠ°Ρ†ΠΈΠΈ ΠΎ ΠΈΠ³Ρ€Π°Ρ… ΠΏΠΎ сСти. ΠŸΠΎΠ»ΡƒΡ‡ΠΈΡ‚Π΅ ΠΌΠΎΡ€Π΅ ΡƒΠ΄ΠΎΠ²ΠΎΠ»ΡŒΡΡ‚Π²ΠΈΡ, ΠΈΠ³Ρ€Π°ΡΡΡŒ Π² друТСствСнной ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ сторонников. По ΠΊΠΈΠ±Π΅Ρ€ΠΈΠ³Ρ€Π°ΠΌ ΠΊΠΎΠ½ΠΊΡ€Π΅Ρ‚Π½ΠΎΠ³ΠΎ назначСния проходят всСмирныС Ρ‚ΡƒΡ€Π½ΠΈΡ€Ρ‹.

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  78. Anonymous9:00 AM

    ЭкологичСски чистый ΠΌΠ°Ρ‚Π΅Ρ€ΠΈΠ°Π», фактичСски бСзопасСн для ΠΏΠΎΠ»ΡŒΠ·ΠΎΠ²Π°Ρ‚Π΅Π»Π΅ΠΉ. ΠšΠ°Ρ„Π΅Π»ΡŒ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎ ΠΊΠ»Π°ΡΡ‚ΡŒ Π² помСщСниях Π·Π°Π²Π΅Π΄Π΅Π½ΠΈΠΉ общСствСнного питания, Π² ΡˆΠΊΠΎΠ»Π°Ρ… ΠΈ Π΄ΠΎΡˆΠΊΠΎΠ»ΡŒΠ½Ρ‹Ρ… ΡƒΡ‡Π΅Π±Π½Ρ‹Ρ… завСдСниях. ΠŸΠ»ΠΈΡ‚ΠΊΡƒ кСрамичСская ΠΏΠ»ΠΈΡ‚ΠΊΠ° realonda ΠΈΠ·Π³ΠΎΡ‚ΠΎΠ²Π»ΡΡŽΡ‚ Ρ‚ΠΎΠ»ΡŒΠΊΠΎ лишь ΠΈΠ· ΠΏΡ€ΠΈΡ€ΠΎΠ΄Π½Ρ‹Ρ… ΠΌΠ°Ρ‚Π΅Ρ€ΠΈΠ°Π»ΠΎΠ².

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  79. Wonderful..! I was really impressed by your excellent post and Keep doing well...
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  80. Anonymous8:09 AM

    Π“Π»Π°Π²Π½ΠΎΠΉ ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡ‚ΡŒΡŽ ΠΊΠ΅Ρ€Π°ΠΌΠΎΠ³Ρ€Π°Π½ΠΈΡ‚Π½ΠΎΠΉ ΠΏΠ»ΠΈΡ‚ΠΊΠΈ оказываСтся Π΅Ρ‘ ΠΏΡ€Π°ΠΊΡ‚ΠΈΡ‡Π½ΠΎΡΡ‚ΡŒ Π² использовании. Π—Π°ΠΊΠ°Π·Ρ‡ΠΈΠΊ ΠΈΠΌΠ΅Π΅Ρ‚ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡ‚ΡŒ ΠΊΡƒΠΏΠΈΡ‚ΡŒ Π›Π΅Π³Π΅Π½Π΄Π° Gres http://asmetalwork.com.ua/forum/user/profile/39546.page Π² Π½Π΅ΠΎΠ±Ρ…ΠΎΠ΄ΠΈΠΌΠΎΠΌ объСмС. НСрСдко ΠΏΠ»ΠΈΡ‚ΠΊΡƒ ΡƒΠΊΠ»Π°Π΄Ρ‹Π²Π°ΡŽΡ‚ Π½Π° ΠΏΠΎΠ» Π² ΠΊΡƒΡ…Π½Π΅. Π£Π½ΠΈΠ²Π΅Ρ€ΡΠ°Π»ΡŒΠ½ΠΎΠ΅ ΠΏΠΎΠΊΡ€Ρ‹Ρ‚ΠΈΠ΅ считаСтся стандартным ΠΌΠ°Ρ‚Π΅Ρ€ΠΈΠ°Π»ΠΎΠΌ ΠΎΠ±Ρ€Π°Π±ΠΎΡ‚ΠΊΠΈ стСн Π² Ρ…ΠΎΠ»Π»Π΅ ΠΈ ΡƒΠ±ΠΎΡ€Π½ΠΎΠΉ.

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  81. Anonymous5:41 AM

    На вСбсайтС ΠΏΠ»Π°Ρ‚Ρ„ΠΎΡ€ΠΌΡ‹ legendagres.ru ΠΊΠ°ΠΆΠ΄Ρ‹ΠΉ ΠΏΠΎΠ»ΡŒΠ·ΠΎΠ²Π°Ρ‚Π΅Π»ΡŒ ΠΈΠΌΠ΅Π΅Ρ‚ шанс ΠΊΡƒΠΏΠΈΡ‚ΡŒ ΠΏΠ»ΠΈΡ‚ΠΊΡƒ ΠΏΠΎ Π½Π°ΠΈΠ±ΠΎΠ»Π΅Π΅ ΠΏΡ€ΠΈΠ΅ΠΌΠ»Π΅ΠΌΠΎΠΉ Ρ†Π΅Π½Π΅. ΠžΡ‡Π΅Π½ΡŒ большой Π²Ρ‹Π±ΠΎΡ€ ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΠΈ, ΠΏΡ€Π΅Π΄Π»ΠΎΠΆΠ΅Π½Π½Ρ‹ΠΉ Π² ΠΏΠ΅Ρ€Π΅Ρ‡Π½Π΅ ΠΌΠ°Π³Π°Π·ΠΈΠ½Π°, ΠΎΡ‚ΠΊΡ€Ρ‹Ρ‚ Π»ΡŽΠ±ΠΎΠΌΡƒ ΠΏΠΎ максимально Π°ΠΊΡ‚ΡƒΠ°Π»ΡŒΠ½ΠΎΠΉ Ρ†Π΅Π½Π΅. ΠšΠ΅Ρ€Π°ΠΌΠΎΠ³Ρ€Π°Π½ΠΈΡ‚Π½Π°Ρ ΠΏΠ»ΠΈΡ‚ΠΊΠ° http://www.0574snyw.com/space-uid-139075.html Π½Π°Ρ…ΠΎΠ΄ΠΈΡ‚ ΠΏΡ€ΠΈΠΌΠ΅Π½Π΅Π½ΠΈΠ΅ практичСски Π²ΠΎ всСх Π°ΠΏΠ°Ρ€Ρ‚Π°ΠΌΠ΅Π½Ρ‚Π°Ρ….

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  82. Anonymous7:33 AM

    Π”Π΅ΠΉΡΡ‚Π²ΠΈΡ‚Π΅Π»ΡŒΠ½ΠΎ низкая ΡΡ‚ΠΎΠΈΠΌΠΎΡΡ‚ΡŒ Π² столицС Ρ‚ΠΎΠ»ΡŒΠΊΠΎ Ρƒ нас Π½Π° ΠΏΠΎΡ€Ρ‚Π°Π»Π΅ http://macymcadoo.org/index.php?title=%D0%9F%D1%80%D0%B8%D0%BE%D0%B1%D1%80%D0%B5%D1%82%D0%B0%D0%B9%D1%82%D0%B5%20%D0%BB%D0%BE%D0%B1%D1%81%D1%82%D0%B5%D1%80%D0%BE%D0%B2%20%D0%BE%D1%82%20%D0%B1%D0%B5%D0%B7%D0%BE%D0%BF%D0%B0%D1%81%D0%BD%D1%8B%D1%85%20%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B2%D1%86%D0%BE%D0%B2%20%D0%B2%20%D1%8D%D0%BB%D0%B8%D1%82%D0%BD%D0%BE%D0%BC%20%D0%B8%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B5%D1%82-%D0%BC%D0%B0%D0%B3%D0%B0%D0%B7%D0%B8%D0%BD%D0%B5%20%D0%BC%D0%BE%D1%80%D0%B5%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%BE%D0%B2%20%C2%AB%D0%9A%D1%80%D0%B0%D1%81%D0%BD%D1%8B%D0%B9%20%D0%B6%D0%B5%D0%BC%D1%87%D1%83%D0%B3%C2%BB – большС Π½Π΅ стоит ΠΏΠ΅Ρ€Π΅ΠΏΠ»Π°Ρ‡ΠΈΠ²Π°Ρ‚ΡŒ ΠΈΠ»ΠΈ Π·Π°ΠΊΡƒΠΏΠ°Ρ‚ΡŒ Π½Π΅ΠΊΠΎΠ½Π΄ΠΈΡ†ΠΈΠΎΠ½Π½Ρ‹ΠΉ ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ‚. Моллюски ΠΏΠΎ Π½Π°ΠΈΠ±ΠΎΠ»Π΅Π΅ ΠΏΡ€ΠΈΠ΅ΠΌΠ»Π΅ΠΌΠΎΠΉ стоимости Π² МосквС ΠΈΡΠΊΠ»ΡŽΡ‡ΠΈΡ‚Π΅Π»ΡŒΠ½ΠΎ Π½Π° сайтС redgmshop.ru!. ΠŸΠΎΡ‚Ρ€Π΅Π±ΠΈΡ‚Π΅Π»ΠΈ Π±Π΅Π· всякого сомнСния останутся Π΄ΠΎΠ²ΠΎΠ»ΡŒΠ½Ρ‹ – 100% качСство Ρ€Ρ‹Π±Π½Ρ‹Ρ… ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ‚ΠΎΠ² обСспСчСно.

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  83. Anonymous10:37 PM

    Π›ΡŽΠ±Ρ‹Π΅ Π²ΠΈΠ΄Ρ‹ прСдсказания Π±ΡƒΠ΄ΡƒΡ‰Π΅Π³ΠΎ Π½Π°Π·Ρ‹Π²Π°ΡŽΡ‚ΡΡ ΠΊΠ°ΠΊ мистичСскиС учСния. Π›ΡŽΠ±ΠΎΠΉ Ρ‚ΠΈΠΏ Π²ΠΎΡ€ΠΎΠΆΠ±Ρ‹ ΠΈΡΠΊΠ»ΡŽΡ‡ΠΈΡ‚Π΅Π»ΡŒΠ½Ρ‹ΠΉ ΠΈ создан для Ρ€Π°Π·Π½Ρ‹Ρ… Π·Π°Π΄Π°Ρ‡. Π“Π°Π΄Π°Π½ΠΈΠ΅ Π½Π° ΠΌΡƒΠΆΡ‡ΠΈΠ½Ρƒ Π±ΡƒΠ΄Π΅ΠΌ Π»ΠΈ ΠΌΡ‹ вмСстС ΠΎΠ½Π»Π°ΠΉΠ½ ΠΈ Π΄ΠΎΡΡ‚ΠΎΠ²Π΅Ρ€Π½ΠΎΡΡ‚ΡŒ Π³Π°Π΄Π°Π½ΠΈΠΉ Π½Π°ΠΏΡ€ΡΠΌΡƒΡŽ зависит ΠΎΡ‚ опытности Π³Π°Π΄Π°ΡŽΡ‰Π΅Π³ΠΎ. Всякий рассчитываСт Π·Π½Π°Ρ‚ΡŒ собствСнноС грядущСС ΠΈ прСдставляСт ΠΊΠΎΠ½ΠΊΡ€Π΅Ρ‚Π½Ρ‹Π΅ Ρ‚ΠΈΠΏΡ‹ Π²ΠΎΡ€ΠΎΠΆΠ±Ρ‹ ΠΏΠΎ максимуму дСйствСнными.

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