At any given moment people are fleeing from problems, some of which are simply the equilibrium points of life: hunger, boredom, physical pain, poverty.
To the extent a customer understands their problem very well, its much easier to put forward evidence necessary to convince them to buy your product or service.
If you correctly optimize all visible and invisible traits that convey to your customer the ability to be their path of least resistance compared to other alternatives, then you win.
Examples of this:
* Uber exists because cabs are disgusting and expensive.
* McDonalds exists because people don't want to drive far to eat a reliably consistent, cheap meal.
* Walmart exists because people don't want to visit 17 specialty stores.
* Sonic exists because people want to eat in their cars and not be judged by it.
* BMW exists because some people don't want to identify with poor domestic US car brands.
To be the path of least resistance:
* Optimize your business/product to solve most/all/enough of the pain.
* Advertise and talk to customers in terms of their specific problem (segmentation)
* Answer all their questions, be very easy to talk to, and generally treat them very kindly.
* Give your customers a clear idea of how long something will take (contrast with alternatives)
* Don't be too slow to pass-on savings to your customers.
Things to avoid:
Be nice.
Great explanation to given on this post .The given information very impressed for me really so nice content.
ReplyDeleteSEO Training Institute in Chennai
I have been reading out a lot of your articles.
ReplyDeleteI will certainly bookmark your Blog.
Hybris Training
Devops Training
Very Nice Blog I like the way you explained these things. I’ve been looking for ways to improve my website and overall rankings.I hope your future article will help me further.Take SEO Training in Chennai to mould yourself.
ReplyDeletePretty article! I found some useful information in your blog,
ReplyDeleteC & C++ Training Center in Chennai | C & C++ Training in Chennai | No.1 C & C++ Training Institute in Chennai
Nice blog.
ReplyDeleteSEO Training In Chennai
SEO Training Institute In Chennai
Nice blog... Keep sharing...
ReplyDeleteFinal Year Project Center in Chennai | Final Year Project Center in Velachery
Nice article.Thanks for the best blog.
ReplyDeleteNo.1 Mobile Computing Project Center in Chennai | Best Mobile Computing Projects in Velachery
Great Information, Thanks for sharing..VLSI Project Center in Chennai | VLSI Project Center in Velachery
ReplyDeleteThank you for creating this awesome guide! It’s very interesting with lots of actionable..Java Project Center in Chennai | Java Project Center in Velachery
ReplyDeleteGreat ideas are provided by you. it helps to write an more articles clearly with new information..Embedded Project Center in Chennai | Embedded Project Center in Velachery
ReplyDeleteThank you for creating this awesome guide! It’s very interesting with lots of actionable tips on creating your own auction site..VLSI Project Center in Chennai | VLSI Project Center in Velachery
ReplyDeleteThank you very much for this article. I think that i can consider this article as a reference for me..Java Project Center in Chennai | Java Project Center in Velachery
ReplyDeleteI have read your blog its very attractive and impressive.I like it your blog...Embedded Project Center in Chennai | Embedded Project Center in Velachery
ReplyDeleteNice post.Thanks for sharing this useful information..PHP Project Center in Chennai | PHP Project Center in Velachery
ReplyDeleteKeep sharing such type of useful information..Embedded Project Center in Chennai | Embedded Project Center in Velachery
ReplyDeleteGreat Information, Thanks for sharing...Java Project Center in Chennai | Java Project Center in Velachery
ReplyDeleteNice information i like your blog with informative..VLSI Project Center in Chennai | VLSI Project Center in Velachery
ReplyDeleteWonderful post to sharing..Thank you..MatLab Project Center in Chennai | MatLab Projects Center in Velachery
ReplyDeleteThis blog is really useful and it is very interesting thanks for sharing, it is really good and exclusive.
ReplyDeleteBest Python Certificate EXAM Centre in Chennai| Best Python Certificate EXAM Centre in Velachery
Thanks for posting this useful article,Keep updating such a Great information of Blog.Embedded Project Center in Chennai | Embedded Project Center in Velachery
ReplyDeleteGreat post. Wonderful information and really very much useful. Thanks for sharing and keep updating.
ReplyDeleteRedhat Linux Certification Exam Center in Chennai|Redhat Linux Certification Exam Center in Velachery
Thanks for sharing your thoughtful information with us. keep doing..Java Project Center in Chennai | Java Project Center in Velachery
ReplyDeleteThank you for creating this awesome guide! It’s very interesting with lots of actionable tips..VLSI Project Center in Chennai | VLSI Project Center in Velachery
ReplyDeleteNice post... Really you are done a wonderful job. Thanks for sharing such wonderful information with us. Please keep on updating...
ReplyDeleteNo.1 MCSE and MCSA Certificate Exam Centre in Chennai |No.1 MCSE and MCSA Certificate Exam Centre in Chennai.
Really great post. Thank you for sharing this knowledge..DotNet Project Center in Chennai | DotNet Project Center in Velachery
ReplyDeleteGreat ideas are provided by you. it helps to write an more articles clearly with new information..VLSI Project Center in Chennai | VLSI Project Center in Velachery
ReplyDeleteVery nice post..After reading your post, thanks for taking the time to discuss this..Embedded Project Center in Chennai | Embedded Project Center in Velachery
ReplyDeleteThank you for your information. I have got some important suggestions from it. Keep on sharing. DotNet Project Center in Chennai | DotNet Project Center in Velachery
ReplyDeleteGreat post. Wonderful information and really very much useful. Thanks for sharing and keep updating. Java Project Center in Chennai | Java Project Center in Velachery
ReplyDeleteThank you for your information. I have got some important suggestions from it. Keep on sharing.
ReplyDeleteVMware Exam Centers in Chennai | VMware Exam Centers in Velachery
I have read your blog its very attractive and impressive.I like it your blog..
ReplyDeleteVMware Exam Centers in Chennai | VMware Exam Centers in Velachery
MatLab Project Center in Chennai | MatLab Project Center in Velachery
ReplyDeleteVery Nice Blog I like the way you explained these things..DotNet Project Center in Chennai |DotNet Project Center in Velachery
ReplyDelete