Jesse Mecham @ BaconBiz 2014
Jesse Mecham is the founder of YouNeedABudget.com, a highly opinionated budgeting solution for people in need of financial software (ie. most people). Jesse recently made a trip to Philly, PA to be a presenter at BaconBiz 2014, a small business conference organized and hosted by Amy Hoy and Alex Hillman. Jesse gave a presentation that might be titled "The Make-a-Method Method (TM)" or "How Mixing Dogma and Product are a Great Way to Differentiate".
If you asked Jesse to go point-by-point through his presentation and pummel you with questions about your business and how you're applying his great ideas, he may grille you thusly:
Wherein: We Contrive an Unlikely Scenario and Run With It
If you asked Jesse to go point-by-point through his presentation and pummel you with questions about your business and how you're applying his great ideas, he may grille you thusly:
- What is your current method of firing "poison darts at giants" in your own space?
- Is your product and approach differentiated by being opinionated and dogmatic?
- Is your opinions and dogma specific, or vague? Are you consistent with your dogmatism?
- Can you build a dogma that can flex in the winds of change?
- Do the rules of your dogma contain aspirational steps, or is it all tactical and stodgy?
- Does your product or solution properly codify your dogma?
- Do you treat your dogma as being greater in importance than your *solution*?
- Do you spend more time marketing your dogma than your solution?
- Is your dogma firm (inbox zero vs inbox few)?
- Does your dogma address the business pain properly?
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